For cosmetics OEM manufacturer product development is very important. Cosmetics OEM product development is decided to the cosmetics, locating the most critical factor, cosmetics OEM product development orientation needs to consider what factors? on cosmetics OEM product development issues, mainly from emotional orientation, benefits orientation and definition to take into account three aspects.
Emotional positioning, cosmetics OEM product development
Cosmetics OEM product development, the most used is the emotional positioning, for what main consumer groups because the cosmetics industry are women, they are sensitive and emotional by nature, in other words, they been more emotional than rational people. Therefore, we developed a pure effect of the product, such as a flashlight, its positioning should be rational positioning, how to save more electricity how bright it is irrelevant to feelings. But beyond the cosmetic effect in addition to its own, as well as maintenance, it is while in the conservation results, so on cosmetics and are subject to emotional positioning to communicate with women. The established practice is to build brand story, as well as some provocative words, beautiful packaging, and good skin feel. Most skin care products are not, after all, the kind of immediate products, consumers need to use in order to reflect the effect, feeling position cannot be taken lightly.
Second, the cosmetic benefits of OEM product development position
Position should be of interest is the basis of cosmetic products, as a cosmetic, it is not only used to watch, so just look pretty and full of feminine is not enough, it must have a base effect. Fill water of must can moisturizing, whitening of natural to can has whitening of effect, so if you in cosmetics OEM products development Shi found formula whitening of effect special significantly, that you on bold positioning for whitening class of maintenance products, even brand also can so and set for for whitening class of excellent brand, this has was many brand official is effective of, for example white doctor, again for example di bean, brand name itself on has according to can with to consumers of interests to positioning has.
Third, the definition of cosmetic OEM product development
Concept of location is a method commonly used in cosmetics OEM product development process, the so-called definition was considered to give the product a special concept, make it different from the same competition. For example, add the essential oil product, polar-skin care products, imports of raw materials and products, beauty products, this is a classic case of hype successfully.